OTTO – “OTTO… I like it.”! Many people associate the name OTTO with mail order. The products range from fashion, home furnishings and technology & electronics.

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But OTTO is more: OTTO is a globally recognised brand with a far-reaching history and a modern image.

OTTO pays particular attention to the high quality of its products, with a customer-oriented balance between price, quality and performance.

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In addition to high quality, OTTO pays particular attention to good service: two catalogues and around 60 more specific themed catalogues show customers the latest trends. The employees in customer centres throughout Germany provide reliable and friendly advice to the many customers and answer questions by telephone, letter, fax or e-mail. OTTO has over 3000 different brands in its range!

Examples of the assortments are: Textiles: Shopping at Otto should be a cheerful, varied experience. The safety of the customers is also taken into consideration: textiles tested for harmful substances ensure special confidence and this at a democratic price.

Technology is treated innovatively at OTTO: Trend scouts ensure that the latest products are available, so that high-tech youngsters can also enjoy fresh shopping experiences. The balanced brand profiles of Philips, AEG and Braun represent traditional brands that stand for trust among quality-oriented buyers. OTTO has own brands such as Hanseatic and Privileg, which many buyers have associated with safety and quality for years.

OTTO has long recognised the trend towards offering its products online. All catalogue products are also presented online via, so OTTO is available 24 hours a day for the many customers!

Even in social Communitiesist OTTO represented: Twitter and Facebook present the latest news on the product range on a daily basis.

But the multimedia appearance is also preserved: advertising campaigns contain the familiar names Nena, Eva Padberg and Heidi klum and thus give OTTO the profile of a young, versatile company.